The monkey mind rules much of our day. From the obsessive fight-or-flight, scanning-for-threats mode to the mindless scrolling trying to find that fix — the monkey mind rules.
It dances and strains and scans and makes up stories and reacts and — SQUIRREL!
Needless to say, the monkey mind does not lead to a sense of contentment. It leads to restlessness, irritability, and discontentment.
It's why people want some weed at 4:20 or a drink at 5:
- To slow the mind
- To shut the inner critic up
- To have an official line of demarcation between work and living
(Have you seen Severance? The line of demarcation taken to an extreme.)
A Better Way to Shift Gears
We posit that non-alcoholic beer can do the same thing — all-natural like — without weed, alcohol, or heaven forbid, Lumon.
Just like its alcoholic cousins, our beer is brewed to be truly savored. The aroma, the taste, the deliciousness of craft beer stops you and brings you into the present moment.
The mind relaxes because, after all, it's beer — and the mind naturally releases endorphins, which relaxes you even more.
Add to that the moment itself. If you're cracking a non-alcoholic beer, there's certainly some intentionality. You're ready. Joining a friend. Having a lunch. Wanting to shift gears.
Then Sprinkle On Top
And boom — we become mindful.
We're not the only way to go from the monkey mind of our days to actually living our lives. But we certainly are the healthiest.
Unmonkey Your Mind
Shift gears the healthy way with craft NA beer.
